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Lifestyle eyes 20-25 percent growth over the next three years

By Sujata Sachdeva

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After registering 30 percent rise in its sales in FY14-15, at a time when most physical retailers were negatively impacted with the advent of ecommerce platforms and their discounting strategies, Lifestyle International is bullish about its future. The company is looking at 20-25 percent year-on-year growth, for the next three years to become Rs 8,000-8,500 crores entity.

Owned by Dubai-based Landmark Group, Lifestyle International is also taking up the ecommerce route for all its three retail formats in India. To begin with, the company would launch e-store of Lifestyle, the large format departmental store, followed by Home Centre and Max.

Ecommerce has become the way forward for most of the multi-brand retailers like Shoppers Stop, Pantaloons or Future Group. They are either in the process of launching their own web platforms or partnering with third-party platforms to exclusively sell their private labels online. Lifestyle’s in-house labels - Code, Ginger & Fame Forever and licensee brands like Bossini and UCLA are already available on Flipkart, Myntra, Snapdeal and Jabong.

Lifestyle International