Lingerie portals eye funding boost for further growth

With homegrown labels, online platforms and existing foreign labels offering wide choice for today’s New Age woman, the lingerie segment in India is witnessing a positive growth. Platforms like Zivame and PrettySecrets are looking for fresh funding to boost the business as they expand their offerings with private labels. Zivame aims to raise over 25 million dollars (over Rs 154 crores), while PrettySecrets is seeking around 10 million dollars (over Rs 61 crores).