M-Square: Eyeing expansion in European markets

M-Square, the brand that started with T-shirts for men in 1999, has introduced many international washes in its range for Spring/Summer 2015. Also on its agenda is spreading network abroad. It has also introduced an exclusive indigo range.

Europe in the horizon

Currently, the brand is being shipped to Middle-East countries and Sri Lanka. Buoyed by the success there, the company is now planning to foray into European markets in coming years. The brand, which has 130 stores and 45 shop-in-shops in Dubai is now planning to enter European markets. By the end of this year, the company may come up with new line of clothing. M-Square’s product line comprises of T-shirts, shirts, denims, track pants, pullovers, jackets and sweatshirts. Completely into men’s category, the brand does clothing for men above 18 years. And Jayesh Shah, Managing Director, M-Square, says that the brand has shirts available in sinker, pique and club fabrics also.

The brand is not averse to experimentation with its fabrication. Commenting on this, Shah says, “We have used Italian chemical which is a new experiment in itself. Available in slim and comfort fit, the shirts are mostly pastel and indigo. Fabrics such as cotton, blended, linens and viscose are used. Being a core area of manufacturing, T-shirts for the season have got a makeover as many new washes have come into play,” he explains.

EBOs in the pipeline

The company has 500 MBOs pan-India and 5 EBOs, of these two are located in Siliguri, two in Patna and one in Hyderabad. “Our complete focus is now on expansion in MBOs and exclusive retail. As we are already available in multi-brand outlets, attempts have been made to make it more strong and robust. Plans are to open about five exclusive stores by the end of this year. The brand also has a presence on online in portals such as Snapdeal, Flipkart, Jabong and Myntra,” explained Shah.

As the market is dull the company is targeting not more than 10 percent growth this year. In short term, consumers shift to online and big discounts sales are other factors working against retail sales. “Hopes are reasonably good as our production capacity is going to increase this year. Our capacity, which stands at 1,200 pieces per day, is likely to touch 2,500 per day on account of new set-up becoming functional at Kalyan,” he opines.