Manyavar sales up 22 per cent

During the year ended March 2016, Manyavar posted a 22 per cent rise in sales. Net profit was Rs 90 crores. Manyavar, which opened in 1999, never offers discounts on its merchandise. It either donates or destroys unsold stock. This is an apparel brand that mainly thrives on Indian cultural celebrations and festivities. Right now the brand has some 400 doors. It sells fusion clothing — a mix of modern and traditional wear — instead of just ethnic, which are reserved for special occasions.