Max Fashion looks at Rs 1,800 crores turnover this fiscal

Max Fashion is looking at 29 per cent growth over the last year, expecting a turnover of Rs 1,800 crores this fiscal. In 2014-15, the brand’s turnover was Rs 1,400 crores. By March 2018, the company is looking at revenue worth Rs 3,000 crores. Max Fashion is a division of Dubai-based Landmark Group. The company is now strengthening its footprint across the country by adding 40 stores this fiscal, of which nine will be in West Bengal.

India has Rs 40,000 crores organised retail market in the value fashion segment and Max enjoys five per cent of this market. As such it has a lot of scope to grow. It has 140 stores in India which cost the company about Rs 200 crore. Fifty per cent of that is spent on stock. As such, Max’s asset is worth only Rs 100 crorea. Recently, the brand opened its online wing and is selling through its own website. For this it maintains a separate inventory. Plans are afoot to open their omni-channel model by June whereby customers will be able to order online and collect from the company’s brick-and-mortar stores.