Monte Carlo makes a mark with super premium ‘Platine’

Ludhiana-based apparel manufacturer Monte Carlo Fashions that was listed on the stock exchange in December last year, is now looking at achieving 15 percent growth by March 2015. The company’s turnover for the fiscal 2013-14 was Rs 506 crores.

Complete wardrobe provider

Backed by the resources of Rs 5,000 crores Nahar Group, Monte Carlo offers summer and winter range in a variety of colours and fabrics, at competitive prices. With its extensive product basket and retail reach, Monte Carlo wants to push up sales of its women’s wear, while concentrating on the popular shirt category under ‘Noss’ brand. “Every season, under each segment we are introducing innovative products. We have launched a super premium brand ‘Platine’ which has jackets, sweaters and coats, this winter. This line has drawn tremendous response from the market,” says Sandeep Jain, Executive Director of Monte Carlo Fashions.