Myntra's ‘End of Reason Sale’ in January

Myntra’s fifth ‘End of Reason Sale’ will be held from January 3 and 5. About 1,800 top Indian and international brands will be participating in EORS, reaching over ten million customers across towns and cities. The new winter collection from some of the brands will also be up for grabs. The move is aimed at springing back from a dip in online business over the past two months due to ‘demonetisation'. This will follow the End of Seasons Sale by Amazon India scheduled between ecember 28 to December 30, as a strategy to push the category. Myntra's growth rate fell to 60 per cent post demonetisation and is expected to pick up over the few months. The mix of prepaid and card-on-delivery orders constitute 80 per cent of the payments on the platform.

Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce play. It has partnered with over 2,000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levi’s, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in the latest branded fashion and lifestyle wear.

Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100 per cent authentic products, cash on delivery and 30-day exchange or return policy, Myntra is the preferred online shopping destination in India.

For customers Myntra is leveraging artificial intelligence and machine learning for a personalised shopping experience, better product discovery and assisted buying. The acquisition and turnaround of Jabong and the recently concluded festive season led the company towards a 80 per cent year on year growth with a revenue run rate of a billion dollars.