N°5 vs N°9, Chanel wins unfair competition case against Chinese lookalike perfume

Chanel’s iconic N°5 perfume was presumably the inspiration for Chinese fragrance producer Yiwu Story of Love Cosmetics Co., Ltd. (SLC), who’s N°9 perfume looked surprisingly similar in both its packaging and branding.

Chanel sued the producer and distributor when it began proceedings in November 2020, citing unfair competition and infringement of its trademarks.