NDTV Ethnic gets funding boost from KJS group

NDTV Ethnic Retail, which operates NDTV group's e-commerce venture IndianRoots.com has got five million dollars (over Rs 31 crores) in funding from KJS group at valuation of 85 million dollars (Rs 540 crores) for the vertical. The company will utilize funds to build its logistics, marketing and delivery mechanisms.

NDTV launched its ecommerce business with Indianroots in July 2013, which focuses on Indian ethnic wear retailing products like women’s apparel that includes sarees, lehengas , salwar kameez and kurtis and men’s apparel including sherwanis , kurta pyjamas and jackets. It also offers accessories like jewelry, bags, wraps and others along with home furnishing and stationery products.