NDTV’s Indiaroots reports revenues of Rs 6.06 cr in Q3

NDTV’s e-commerce business NDTV Ethnic Retail that owns and operates IndianRoots.in registered revenues of Rs 6.06 crores for the third quarter ended December 31, 2014 against Rs 2.09 crores, same quarter last year and Rs 2.28 crores in the quarter before that. However, the segment’s losses before tax increased to Rs 6.02 crores for the quarter compared to Rs 5.38 crores in the same quarter last year. The loss before tax is significantly higher that the Rs 3.16 crores loss in the first quarter of this fiscal year.

NDTV launched its e-commerce business with Indianroots in July 2013, which focuses on Indian ethnic wear retailing products like women’s apparel that includes sarees, lehengas, salwar kameez and kurtis and men’s apparel including sherwanis, kurta pyjamas and jackets. It also offers accessories like jewelry, bags, wraps and others along with home furnishing and stationery products.

The company is said to have partnered over 500 brands including And, Aikya, Anouk, Bombay Dyeing, Indian Artizans, Tamaara Couture, TwoPeople India and Rang Banarasi as well as over 50 designers like Rajdeep Ranawat, Anita Dongre, Deepika Govind, Manoviraj Khosla, Rohit Bal and others. The company says United States is its biggest market followed by India, with its average order value reaching Rs 9,000, during the first quarter.