Next generation: Why these young people are taking over their parents' fashion businesses

Family-owned businesses in the fashion industry have been under pressure for years due to challenges such as online competition and rising costs. In recent years, several fashion entrepreneurs have had to close their doors because they could not find a successor. FashionUnited spoke to four children of first-generation fashion entrepreneurs in the Netherlands who have chosen to take over their parents' businesses. What motivates them to do this in these challenging times, and how are they making the business future-proof?