Nike's online sales surge 82 percent, posts rise in profit

For its first quarter, Nike, Inc. reported revenues of 10.6 billion dollars, down 1 percent on a reported basis and flat to prior year on a currency-neutral basis. The company said in a statement that Nike Direct sales were 3.7 billion dollars, up 12 percent on a reported basis, and up 13 percent on a currency-neutral basis, with growth across all geographies, while Nike brand digital sales increased 82 percent, or 83 percent on a currency-neutral basis, with double-digit increases across North America, Greater China, and APLA and triple-digit growth in EMEA. Diluted earnings per share were 95 cents, up 10 percent.