Numero Uno sees five times rise in online biz

Leading denim brand Numero Uno, has seen five times increase in its online business in the last two years. The brand has remained on top most online sites. Meanwhile the brand has launched leather and biker jackets.

Online pays good dividend

An as per Narinder Singh, Managing Director, Numero Uno Clothing explains the biggest contributor to Numero Uno’s online business is Flipkart.“Our online presence has been increasing ever since we decided to go live in the year 2012. In a short span of time, we have successfully established our brand on all top e-commerce sites viz. Myntra, Jabong and Flipkart. We also have our own e-commerce site that is doing well and are in process of restructuring the site and will be presenting an all new user-friendly avatar to give an ultimate digital shopping experience,” he further explained.

The brand has introduced men’s faux leather jackets in three colours. The style has been inspired by motorists and the brand is optimistic it will be a huge hit among bikers. The material used is extremely soft and washed leatherite. It is available in tan, deep olive and black shades this season. “We are already getting an amazing response for it look forward to finish the season on a high note,” he says. “We also introduced girl’s black biker jacket, an updated, perfect-fitting biker jacket in black coated fabric for that ultimate cool-girl appeal,” adds Singh.