Offsetting or reducing: What is climate neutrality and how to achieve it?

Zurich-based MyClimate is a non-profit foundation that was founded in 2006 to support companies on their way to carbon neutrality. MyClimate calculates the CO2 emissions of companies and their products in order to show measures for CO2 reduction on this basis or to offer possibilities for offsetting them. But what exactly does that mean? We asked Kai Landwehr, spokesman and marketing director of MyClimate, what contribution the fashion industry can make to climate protection, how far the industry has come, what challenges it faces and the dangers of greenwashing.