Physical stores record growth as discount schemes vanish from e-tailing

Brick and mortar retail stores are witnessing record growth as discount schemes seem to vanish from the online fashion portals. With the lure of discount offers fading away from the online fashion portals, the sales growth is back in the physical stores. Future Group’s Central and Brand Factory, Aditya Birla backed Pantaloons and Trent’s West side, recorded same store sales growth during the last few quarters. Same store sales growth (SSG) being a critical parameter record a retail stores’ performance, the performance of the big format retailer’s same store growth indicate a positive outlook for brick & mortar stores. While Pantaloons has recorded 16 percent same store growth in the first quarter of FY 2016-2017, Central, Brand Factory and Westside recorded 10, 10.01 and 8 percent respectively.