Pole position for AlphaTauri: International expansion and Formula 1 partnership

AlphaTauri wants to leave the pandemic behind and looks confidently into the future. Thus, the Austrian label is stepping on the gas and taking advantage of all its opportunities to take off internationally, even away from its own Formula 1 team. At a store event at the end of March in Vienna, AlphaTauri celebrated its expansion with some guests. FashionUnited was there too and spoke with CEO Ahmet Mercan about the brand's goals.