Pronovias CEO: 'Crisis or not, love is never cancelled'

If any segment of the fashion industry has been hit hard by the corona crisis then it is bridal fashion; or so you would think. "The bridal fashion industry is very resilient," says Amandine Ohayon, CEO of the Pronovias Group, during a telephone conversation with FashionUnited. "Of course, the situation is not ideal and 2020 is difficult, but 2021 will be the best year so far." The past period at the company has been dedicated to accelerating the transition of the European leader in luxury bridal fashion. The company entered the next phase of digitization, seizing the moment to further zoom in on sustainability and not losing sight of inclusiveness. Ohayon shares how the group is doing now and what the company still has in store.