- Meenakshi Kumar |
India’s favourite destination for kids’ fashion, Junior’s Fashion Week, will showcase the Spring 2018 collections of international brands on May 20 at JW Marriott, Pune.
With the modish and trendy collection showcase of brands like U. S. Polo Assn. Kids, The Children's Place, Flying Machine Boyzone, Marks & Spencer, JFW is all set to create a stir across the kids’ fashion industry.
Brands to be showcased
U. S. Polo Assn. Kids will showcase an assortment of striper and overdyed polo tees, graphic round neck tees, trendy washed denim. Adding to the glamorous quotient, USPA will showcase Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print.
Flying Machine Boys' groovy Spring Summer collection will bring in cool, trendy styles for young boys, combining Flying Machine’s signature styles with catchy, contemporary trends in children’s fashion.
Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in.”
“JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kids’ fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same," Dubey added.
Marks & Spencer Boys’ wear is inspired by the still strong athleisure trend popular among young adults- vibrant clean colours, technical fabrics, underpinned by a sports aesthetic. Girls’ wear sees romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower and pale jade shades, together with palest Melba and bright pink highlights.
The Children’s Place is set to showcase everything from basics to the most stylish, must-have outfits, all designed to keep up with kids’ busy, fun-filled lives. It includes dresses, skirts with tropical botanicals and extra girly details (like embroidery and lace!). The collection also includes conversational graphics, cool prints, beachy pastels and button-downs, polos and shorts.
The JFW Runway is attended by HNI parents and buyers, influential mothers, fashion influencers, representatives of leading fashion houses, notable media channels among other eminent personalities from the world of kids’ wear.
Photo: junior fashion week