Purple Style Labs acquires Pernia’s Pop Up Shop

Purple Style Labs has acquired Pernia’s Pop Up Shop. Through this acquisition, Purple Style aims at building a comprehensive omni-channel fashion platform that is predominantly focused on meeting the fashion needs of Indians in India and across the world. Purple Style Labs is a market leader in e-commerce for premium Indian designer wear. Pernia’s Pop Up Shop is a leading multi-brand e-commerce website which houses over 500 of India’s pre-eminent designer brands.