Q4 Apparel Index rises 7 points, big brands do well, small brands lag

The CMAl's Apparel Index for the fourth quarter from January to March 2015, reveals low sentiment continues to haunt Small Brands (turnovers of Rs 10 to 25 crores) and Mid Brands (turnover of Rs 25-100 crores). Of course, Mid Brands performed a little better than Small Brands, however, their performance failed to fulfill expectations. <,p>

The Index value for Small Brands was 4.92 and for Mid Brands it stood at 6.14. Both figures are much lower compared to Large Brands which registered 8.87 points and Giant Brands a whopping 13.33 points. A close analysis of the figures for this quarter compared to the same quarter, last year, shows a clear trend: as the brand size grows, the index value increases.