Reliance Industries acquires ITC’s brand John Players

Reliance Industries has acquired ITC’s brand John Players. This includes the brand and distribution rights through 750 stores, including 65 exclusive franchise outlets. The acquisition will help Reliance Industries bolster its own-brand apparel business, which will be an important element of its upcoming e-commerce business. It will strengthen Reliance Retail’s readymade garments and accessories portfolio in the fashion and lifestyle retail space, and further consolidate its leadership position as India’s largest, most profitable and fastest growing retailer.