Scarecrow bags Spykar’s creative duties

Scarecrow Communications’ Mumbai office has bagged the creative mandate for denim brand Spykar following a multi-agency pitch process. The brand’s product range consists of demins, shirts, T-shirts, perfumes, eyewear and youth accessories.

“Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to understanding needs and aspirations of the youth of the country and were very sincere in their approach,” said Sanjay Vakharia, COO, Spykar.