- Meenakshi Kumar |
Shoppers Stop has partnered with IPL team Chennai Super Kings (CSK) for an exclusive retail merchandise.
This includes apparels, accessories, footwear, caps, bags and flip flops.
The merchandise will be retailed across 34 Shoppers Stop stores including Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore.
Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.
Similarly Shoppers Stop has an exclusive commercial agreement with Amazon wherein Shoppers Stop will list its entire portfolio of over 500 brands on the Amazon marketplace in an exclusive arrangement. Also, Shoppers Stop will create exclusive Amazon experience centers for fashion across its physical network.
Amazon India will provide marketing, promotion and visibility support to promote the sale of products of Shoppers Stop. The companies will also partner for marketing activities and creation of Amazon experience centers.
Shoppers Stop is India’s leading fashion retail major. Its private brands, Stop, Kashish, Life, Haute Curry, Eliza Donatein and Vettorio Fratini, contribute to 11.5 per cent of its sales while exclusive brands like Virat Kholi’s brand Wrogn, Spanish fast fashion brand Desigual and Shraddha Kapoor’s brand Imara provide around 4.1 per cent sales for the company.