Soch looks for a buyer to sell majority stake

Ethnic wear brand Soch is looking for an investor who will buy a majority of its stake. Once completed, the transaction will likely give a controlling stake to the investor. Usually in the domestic apparel sector most private equity funds pick up smaller stakes. Soch opened in 2007 as a multi-brand retail chain. It is now spread across more than 80 brand stores in the country. Besides running its own brand stores, Soch also retails through shop-in-shops across Shoppers Stop and Central. Next year, Soch is looking at opening 35 to 40 stores and that's not including any shop-in-shops.