Soon-to-be-launched marketplace Draup hopes to maximise the value of digital fashion

There is no denying that digital fashion is continuing to strongly cement its place in the fashion industry. However, the virtual world is still under constant development, a process that has been left in the hands of the few who have put it upon themselves to build the space up in a responsible manner. “Because we are so early, every platform that has launched in this space is not just representing themselves but also the whole digital fashion industry,” said Daniella Loftus, founder of a soon-to-be-launched digital fashion e-commerce platform, Draup, in conversation with FashionUnited. “There is a combined responsibility to try and do things as well as we possibly can.”