Start-up Eat.Shop.Love gets 3.5 million dollars in funding

Bangalore-based fashion ecommerce start-up Eat.Shop.Love has raised 3.5 million dollars (Rs 22 crores) in angel funding from a London-based investor. The company aims utilise this money to execute its plan of moving from a vendor-sourcing model to an exclusive brand with in-house designers. The ecommerce portal had earlier raised 1 million dollars (over Rs 6.2 crore) in seed funding round last October.

Having the experience of managing fashion brands for a long time, Co-founder Oindrila Sengupta is keen on getting the right talent to establish an in-house and dedicated design team, while setting up its own manufacturing units. Expansion plans are on the cards, as the company aims to spread wings to cities like Delhi and Mumbai. The company’s growth strategy also includes offering 24-hour delivery by coming July, when it would launch the debut in-house collection.