Status Quo, to launch new range for boys ‘Status Quo Cubs’

With new brand identity, launch of a new range for boys four to 16 years and aggressive retail expansion plans, Status Quo is set to achieve a positive growth ahead.

Aggressive growth plans

The brand is ready to launch ‘Status Quo Cubs’ for boys four to 16 years of age. “There are many reasons to feel cheered for this season. It is undoubtedly going to be a great year for us, as we are ready with a beautiful product line, scaled up production and new logo. We will grow by at least 35 to 40 percent. Our production has increased after addition of manufacturing plant, which got dysfunctional for a year after it caught fire. This year we are expecting the production of three million pieces,” says Kulwant Singh Suri, VP Sales & Marketing at Status Quo, adding, “We plan to open three more exclusive outlets in Chandigarh, Delhi and Mumbai in coming months.”

A mid-premium brand launched in 1998, Status Quo offers clothing for men in the age group of 15 to 35. “The name stands for consistency and quality and sans ups and downs. Recently we introduced our new logo also in order to give a new feel to our old identity,” avers Suri. The company is official licensees for Archie, Garfield, Mr Men and Little Miss and has launched Comedy Central merchandise.