StyleCracker raises funds through first round

StyleCracker, a Mumbai-based fashion styling platform that offers personalised fashion experience to users, has got one million dollars (around Rs six crore) funding from four high net worth individuals in its first round of funding. The company aims to utilise the money to strengthen its technology as well as to venture into the international markets.

The two-year-old start-up uses customer data to provide personalised styling recommendations through live chats with a team of stylists. Users can buy the recommended 'looks' and brands on the site. From one million registered users over the last two years, the company expects this number to go up to two million users in the next 12 months.

StyleCracker, started by investment banker Dhimaan Shah and former vogue stylist Archana Walavalkar in May 2013, offers a personalised styling platform where people can get their fashion related queries answered with advice tailored for them. The platform shows women how to wear what they already own in several different ways and also picks merchandise from online retailers like Myntra, Jabong and Koovs as well as offline retailers like Shoppers Stop to create a stylish outfit according to consumer’s choice.