Tech tools for combating poor fit and returns: data analytics, AI and VR

What is causing returns on this scale? A massive 46 percent of US consumers in a recent Harris Poll gave ‘poor fit’ as the prime reason for returning garments, ahead of damage (38 percent) and poor quality (36 percent). This issue not only impacts the bottom line but also contributes to textile waste and environmental concerns. Little wonder a top priority for a third of global retailers is ‘making returns processes more efficient and less costly’, as revealed in Asendia’s recent ‘How to sell direct in the age of the conflicted shopper survey’ and report, where 800 retailers were questioned.