Teesort aims to touch Rs 100 crores in profits this fiscal

New Delhi-based Teesort.com, founded in 2010, to sell T-shirts for men has had a good running so far and is targeting Rs 100 crores in sales by end of this fiscal year. Teesort had posted about Rs 30 crores in sales last fiscal year with a 42 per cent annual profit and touched Rs 61 crores this November.

The boot-strapped company is among the first online private brands to make profits while others such as Yepme.com, Zivame and Zovi.com are yet to reach the 100-crores mark and turn profitable. Data with the Registrar of Companies revals, Yepme, promoted by Shahrukh Khan, posted a loss of Rs 103 crores in FY 2015 and the company’s overall sales stood at Rs 75 crores.

Alok Agarwal, Co-founder of Teesort.com says their focus is on creating a brand offering great quality clothes at affordable prices. And this is the biggest reason behind their success. Teesprt is also the first digital fashion brand in India to reach this milestone while retaining profitability. Running an online-only fashion business has allowed the brand to scale across India without investing time and resources in physical stores.

Meanwhile, Teesort plans to expand into multiple categories and start selling in new regions. As a part of its expansion policy, the company is focused on small towns and derives about 80 percent of its sales from these markets, with over 30 percent repeat customers. Teesort offers T-shirts and casual menswear, under Teesort and TSX brands. It has shipped more than 1.5 million orders till date. The company keeps a tight quality control on the manufacturing process. It will also expand its portfolio to include new categories in womens’ wear and kids’ wear and find a stronger foothold in West Asia and South-East Asia.