The circular luxury challenge: An inside look at Longchamp’s radical CSR journey

French luxury brand Longchamp has attracted attention in recent months with some unconventional sustainability initiatives, such as its collaboration with the French shipping company Neoline, which has built a state-of-the-art sailing cargo ship. In an interview, Adrien Cassegrain, director of transformation and corporate social responsibility (CSR) and a member of the fourth generation of the family company that owns Longchamp, explains what this is all about.