The retail figures of Europe's fashion industry: A deep dive into the industry's complex landscape and future trends

How is the market performing? It turns out that whether the financial outlook is positive or not has never been harder to say. A fact that the Executive Survey by McKinsey and Business of Fashion (BoF) rightly captured. According to the report, against a challenging economic backdrop, executives' views on the industry's prospects are more divided than in any year since the launch of the study in 2017. Whilst 26 percent of the survey respondents anticipate an improvement in conditions year-on-year, 37 percent believe the situation will remain unchanged, and 38 percent predict it will deteriorate.