The secret of Fashion Nova’s success

The most promising fashion companies of our times seem to be at opposite sides of a spectrum. On the one hand, we have consumers and industry leaders arguing that the fashion industry needs to move beyond fast fashion. They expect brands to produce more ethically and sustainably, while advocating the benefits of consuming less, renting clothes, and buying second hand. If you absolutely need to shop, then look for quality, not quantity, and give preference to colors and silhouettes that will survive the test of time.