Triumph to open EBOs, further expand presence in metros

With India’s innerwear market growing aggressively, Triumph feels it’s an under-penetrated segment. “Especially the segment we are in, the mass premium segment. The category is growing by 20 to 25 percent year-on-year. Triumph has had a successful 2012, 2013 and 2014 with year-on-year growth in excess of 35 percent,” says Shalindra Fernando, Triumph’s General Manager for India and Sri Lanka.

EBOs in the pipeline

For Spring/Summer, the brand has on offer Body Make Up, a T-shirt bra range. “We launched this last year and now have a fresh set of colours. We have T-shirt bras with geometric prints developed in India. This is the first proper local collaboration we have had. These T-shirt bras have ethnic print colours. We also have a lace bra with a PU cup,” elaborated Fernando. The company aims to open EBOs this year with at least a couple of stores in major metros.