TT eyes 10 to 15 percent growth this winter

Despite the fact that winters are shorter and less cold, brand TT continues to anticipate a 10 to 15 percent rise in its business in both value and volume terms. “This year we are hoping to touch Rs 800 crore as turnover as it was Rs 735 crores last year. Given the pace we have got over others, next couple of years will see us touching the Rs 1,000 crores mark,” says Sanjay Jain, MD, TT Textiles.

A fibre to fashion company, TT is listed on both NSE and BSE and closed last year with a turnover of Rs 735 crores with over 40 percent growth. The company targets reaching the four digit mark in the next couple of years. TT recently bagged ‘India’s Small Giant Award’ (ISG) from the minister for MSME Kalraj Mishra.

Light thermals for pre-winters

More refined in use and elegant in their appearance, thermal wear for this winter literally is a by-product of technological work on fabric with ample stress on quality and internal efficiency aspects rather than on external treatments such as designs. Also keeping in mind the demand that is coming for lightweight products now-a-days, high and premium quality fabric has been used in cotton, polyester cotton and Invista fabrics which are also helpful in maintaining high stretch and insulation capacity in clothes. Besides, thermals in stripes are also getting an encouraging response from end users.

“We have always been ahead of times and this reflects in this year’s range of thermals too. It is our best endeavour to infuse elements of lightness by incorporating premium quality fabrics but not at the cost of losing its intrinsic value. Simply said, the product we have is a true combination of cosiness and warmth,” explains Jain.

Well-spread out retail network

TT, the over 50-year-old brand is targeted at the middle class. The company continuously invests in creating new products to suit the evolving needs and preferences of consumers. The brand is well-established in the market. “Currently, we have a network of around 15,000 MBOs pan-India which is an outcome of 10 percent increase that we witness every year regardless of any movement in the industry whether it is on external or internal front. In exclusive section, we have 25 outlets and more are in the pipeline,” informs Jain. The brand is also present online through Amazon and eBay. It also retails its products on its own personal web platform.