UCWeb’s Diwali traffic rose 75.5 percent

UCWeb, India's leading mobile browser with an over 54 percent market share, ecommerce traffic during the Diwali shopping season witnessed a whopping 75.5 percent growth this year. “The number of users who visited ecommerce sites Flipkart, Amazon and Snapdeal via UC Browser in the month leading to Diwali 2015, increased over 75 percent compared to last year,” said Kenny Ye, Managing Director of UCWeb India. Its main company UCWeb Inc, a leading provider of mobile internet software and services, is a business unit of Alibaba Group's mobile division.

A big portion of users eventually placed orders on Amazon via UC Browser through the campaign, the company said in a media statement. Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views, it added.

According to UCWeb India, the traffic upsurge reflected the public perception of Diwali in the age of ecommerce. “As etailer giants rolled out sales promotions to usher in the festive season, UC Browser and Amazon India also joined hands distributing coupons and vouchers to users through a #HarGharUCDiwali campaign launched exclusively on UC Browser," the company said.