Vedant Fashions’ profits jump with Virat Kohli, Anushka Sharma as brand ambassadors

Vedant Fashions’ profit rose almost 23.4 per cent to Rs 111.30 crore in FY17, as per. Net revenue grew 21 per cent to Rs 610.24 crore as against the year ago period. The retailer posted a profit of more than Rs 100 crore in FY17. Vedant Fashions, which roped in cricketer Virat Kohli and actress Anushka Sharma, was very aggressive with ads, and this has helped it drive up sales. The company has two wholly owned subsidiaries: Mohey Fashions and Manyavar Creations. While Manyavar reported a large profit, Mohey Fashions, launched in 2016, posted a loss of Rs 95,366 in FY17.