Voxpop raises funding from Blume Ventures

Mumbai-based start-up Voxpop Clothing, an online portal for licensed apparel merchandise, has raised 1 million dollars (over Rs 60 crores) from existing investor Blume Ventures, and few other strategic investors. The company, founded by Siddharth Taparia, an alumnus of Harvard Business School, aims to utilize the funds to add new product categories under its existing offering, and also to expand the team and increase its tie-ups with brands.

The company had earlier raised a seed round of 400,000 dollars (over Rs 24,672,200) in June 2013. The platform offers limited edition T-shirts under different brands and themes. Customers can buy merchandise of their favourite icons, characters and stories directly from the Voxpop site, or have the option to buy products from other online stores such as Flipkart, Jabong and eBay.

The clothing brand has been involved with entertainment licensing in the past and has created T-shirts of superhero characters like Batman, Spiderman, Avengers, Captain America, Game of Thrones, Superman, Ironman. It also tied up with few offline retailers like Planet Superheroes and Hysteria in Bangalore.