What will happen if Victoria's Secret continues to cut its prices?

London - The fantasy has come to an end for Victoria's Secret. The lingerie retailer is not just axing its 500 million US dollar swimwear, apparel and accessories ranges - it has also been quietly slashing its retail prices and introducing lower priced items in store. VS recent relaunched sportswear collection Victoria Sport line offers athletic apparel which is similar to in design to its former range, but drastically cheaper in price than it predecessors. A basic medium support bra retails for as little at 15 US dollars in the renewed collection - which is less than half of the former average price for a VS sports bra. In addition Victoria's Secret is pushing its new bralettes, cup-lees and padding free bras which have become increasingly trendy over the years and retail for 20 US dollars.