Women’s innerwear brand Zivame records 50 per cent jump in revenue

Zivame’s revenues have grown 50 per cent in fiscal ’19. Focusing on an omni-channel strategy, the brand plans to double store count to 60 and expand its presence through online fashion portals in the next eight months. Zivame is an intimate wear platform. For the upcoming festive, wedding and holiday seasons, the brand offers innovations for women for example, the wonder wire bra, the shaper bra, the super soft Marshmallow collection and festive must-haves like the strapless bra, the ultra-low-back bra, the backless bra and Zivame’s famous mermaid sari shape wear. Zivame offers women the right intimate wear to pair with outerwear, whether that’s ethnic, western or fusion wear. Zivame has the widest offerings, innovations and collections across lingerie, shape wear, sleepwear and active wear.