Woolmark partners with Ajio Luxe and Tata CLiQ Luxury for merino promotion

Woolmark has unveiled "Merino Reimagined," a major strategic campaign developed in partnership with India’s leading luxury e-commerce platforms, Ajio Luxe and Tata CLiQ Luxury, to highlight the modern versatility and high-performance attributes of Merino wool. The initiative aims to shift long-held perceptions of wool as a winter-only material by showcasing it as a year-round, premium, and technologically advanced natural fibre suited for contemporary lifestyles.