Zalando expands its beauty offering to five more countries
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Online fashion retailer Zalando will to sell cosmetics in five more countries. Within the coming two months, beauty products will also be available in Sweden, Denmark, France, Belgium and Italy, Zalando said in a statement.
“With Beauty, we want to empower our broad customer base to complete their style choices with the latest in global beauty trends including natural, Korean and science-driven brands. We see that three out of five customers buy fashion products when shopping beauty, underlining that these offers go hand in hand," said Pamela Wade-Lehman, Head of Beauty at Zalando SE.
The Berlin-based company introduced its beauty segment in Germany, Austria and Poland last year. The associated Beauty Station by Zalando opened in the German capital in July.