Manyavar sponsors Bangladesh Premier Football League

Leading fashion house, Manyavar is the latest to be a title sponsor for sporting event. The company has signed an agreement as the title sponsor for the Bangladesh Premier Football League 2014-15 season. The agreement was announced during a press conference held at the BFF House.

The prestigious football event in the country will now be known as Manyavar Bangladesh Premier Football League 2014-15. Manyavar was introduced in Bangladesh through Vintage Denim three years ago. The company expects the football tournament to provide much required boost in the country.

Manyavar from Vedant Fashion is witnessing good growth in the category as ethnic wear has moved beyond weddings and festivals. The company is eyeing to establish a strong EBO network apart from further strengthening its e-commerce presence to reach out to pan-India customers. On the other hand, venturing into women’s ethnic wear is also on the cards. It now plans to open 600 EBOs by 2015-16.