Dhaka gears up to host ‘Denim Playground’ this October

The fourth edition Denimjeans.com, Bangladesh is scheduled for October 7 and 8, at Radisson Dhaka. Nearly 28 companies from around the world are joining the invite only event, which focuses on bringing buyers to Bangladesh. The fashion event ‘Fashionim’ a Mecca for denim connoisseurs is being sponsored by three exhibitors: Envoy Group from Bangladesh, Vicunha from Brazil, and Bhaskar Group from India.

As the denim industry gears up to face competition from ‘athleisure’, this edition of Denim Playground will try and push all denim players to contribute their bit to revamp the industry. The theme of the show is: ‘Denim Playground Dhaka’ where coolest exhibitors from around the world shall bring out their sporty innovations.

Every relevant analysis shows Bangladesh has emerged a leading denim jeans exporter to EU followed by China, who was number one some years back. Last year, Bangladesh shipped over 170 million jeans to EU against 115 million pair of jeans by China. This shows that Bangladesh is now a leader in denim market and will increase its lead over China in coming years. Year 2015 is also witnessing further improving in growth over last year. Denim Playground Dhaka will provide an opportunity to all denim lovers to tap the potential of Bangladesh denim market.

Sandeep Agarwal, Founder of Denimsandjeans says, "In last edition, we were fortunate to have the Godfather of denim, Adriano Goldschmied along with popular denim consultant Piero Turk. Goldschmied’s reaction to our exhibition was par excellence. We successfully managed to bring top brands and companies from around the globe.”

With the threat of global warming looming large, this edition will focus on sustainability. “Apart from exhibitions, we are keen to have seminars and panel discussions to address vibrant issues which are crucial to the health of environment,” says Agarwal.

On October 7, there will be a presentation on fashion applications to amplify denim visuals. And October 8 will see panel discussions on profitable environmentally sustainable denim washing organized by GIZ PSES followed by an exclusive presentation ‘Bridging Research in Cellulose Chemistry for Denim Applications’ by Christian Schimper.