Fairs

EuroShop: world's largest trade fair soon in India

by Simone Preuss
2 Dec 2016

EuroShop Düsseldorf, the leading international trade fair for all investment needs in the retail sector, is entering the Indian market. For this purpose, Messe Düsseldorf and Thought Shows & Events Pvt Ltd., organiser of In-store Asia, India's largest trade fair for retail design and in-store marketing, signed a long-term cooperation deal on 23rd November in New Delhi. The two partners also formed a new company with equal participation called Excosa.

In August this year, exhibitors already had the opportunity to participate in In-store Asia under the “Mall of Europe powered by EuroShop” umbrella. From February 2018 on, it is planned to organise In-Store Asia annually and alternatingly in New Delhi and Mumbai. Messe Düsseldorf is certainly no stranger to the country, having had its own subsidiary, Messe Düsseldorf India Ltd. with headquarters in New Delhi and a branch office in Mumbai for years now.

“In-store Asia now joins the family of EuroShop, that has been the undisputed leader in this domain for the last five decades. This was the best option to broaden the horizon for the growing In-store clientele to enable new global opportunities in trade, partnerships, new technologies and reaching new markets in this domain. The timing is also perfect considering the healthy growth rate of the Indian Retail Market which has made it a top location for international investments from global brands and retailers,” commented Vasant Jante, In-store Asia's founder and managing director.

For EuroShop Düsseldorf, the cooperation with the Indian trade fair is an ideal way to tap into India’s national retail scene, which is estimated to grow to 4.3 million square metres of retail are in India’s seven biggest cities alone in the next five years. With a volume of 500 billion US dollars, the Indian retail market is certainly attractive for international investors and remains one of the fastest growing ones worldwide.

“We met Mr. Jante during a EuroShop presentation in India in 2013. Then in 2015, we experienced In-store Asia live for the first time, and we were really impressed with the fair. More than 5,000 decision-makers from the industry, retail, architecture and banking sectors visit the event, and its offerings range from retail design, lighting, digital signage to POP displays and visual merchandising, as well as retail technology. From our very first meeting, we saw Mr. Jante as a reliable partner, and we are excited to embark on this new collective journey. Excosa will enable us to gain a foothold in a highly exciting, aspiring retail market,” confirmed Hans Werner Reinhard, managing director of Messe Düsseldorf.

Image: EuroShop