Pure Shanghai returns to CHIC with international mix

Pure Shanghai is set to return to exhibit at China’s largest fashion trade fair, CHIC, this spring and will be presenting an edited selection of international brands across women’s wear, footwear as well as accessories.

Running from March 16 to 18 at the NECC, in Shanghai, CHIC will showcase over 1,200 exhibitors and welcome approximately 125,000 visitors. With more and more Chinese consumers purchasing imported products from overseas, CHIC and its international pavilions have proven to be a success year on year.

This season will see Pure Shanghai welcome back accessory brand Vendula London, who has been growing significantly in China since its attending the show last October. The British brand has opened five stores in the country and is expected to open fifteen more. In addition Pure Shanghai will also welcome back brands such as French Sole, Luciano Milano, Ness and Raaah London.

First time exhibitors showing at Pure Shanghai include LYDC London, Soluna London and Walking Zone. In addition, Pure Shanghai will also see SAP attend as its exclusive technology partner, who will be launching they SAP Anywhere solution which aims to help small business manage their growth in China.