Adidas x Beyoncé, why this collaboration matters

On Saturday, 18 January, the highly anticipated Adidas and Beyoncé’s Ivy Park collaboration will release its first drop. Little has been announced in the way of product, although it has been confirmed by Adidas that there are two collections, one Adidas x Beyoncé and the other by B’s fashion label Ivy Park. There will be athleisure and performance product, with four footwear styles expected to be released, although Adidas has not confirmed which shoe style for which drop.