Amazon India Fashion Week spring/summer 2017 to celebrate heritage

Amazon India Fashion Week spring/summer 2017 kicks off in New Delhi today and will be on till October 16 in New Delhi. The first two days will be dedicated to Indian handlooms and textiles. Designers will showcase handloom’s legacy from various regions of India. The designers participating in the project are: Abraham and Thakore, Anavila, Anita Dongre, akaaro by Gaurav Jai Gupta, Krishna Mehta, Payal Pratap, Rina Dhaka, Samant Chauhan, Pinnacle by Shruti Sancheti, Urvashi Kaur, and Virtues by Viral, Ashish and Vikrant.

The aim is to preserve the country’s heritage through conceptual shows and merge the past, present and future through meaningful initiatives. A total of 110 designers — on the runway and stalls area — are participating in the event. The theme of the gala is: ‘India Modern Festive’. It will open with the re-interpretation of chanderi, and close with a guru-shishya (master and disciple) presentation by designers JJ Valaya and Alpana-Neeraj.

The spring/summer 2017 edition will take the story forward by continuing to celebrate India Modern. The most coveted names will showcase at the Amazon India Fashion Week. The event will see the runway awash with latest trends and captivating ideas for the various summer festivities. This fashion week is being held in association with Maybelline New York.