Amazon launches style assistant Echo Look

Who would not like a friend who is available 24 hours to advise on style and fashion issues? Amazon's Echo Look wants to provide users with exactly this experience and has created a digital assistant called Alexa. She takes photos and videos of users to have them view their outfit from all direction and remembers favourite outfits as a personal lookbook. As part of "Style Check", she chooses between two outfits based on current fashion trends. What do you think, is this useful or intrusive?