- Meenakshi Kumar |
Bollywood star Anushka Sharma, whose personal style is aesthetic, elegant and relatable wears a bit of herself in all that she sports. Her signature apparel line, Nush is a highly exciting and promising clothing line that instills the belief of everyday fashion. For over a year, Anushka has been involved in choosing the styles, colours and fabrics that will be showcased in Nush.
Speaking about her new venture, Anushka Sharma says Nush, clothing is second entrepreneurial venture after her production banner Clean Slate Films. As a young girl, shopping for clothes that suited her sense of fashion under one roof was a struggle. Nush, endeavours to bring fashionable and beautiful clothes that customer can wear to work, to college, to an evening do or even just to hang out casually, all under one label. As per her there is a lot of herself in all the outfits. Nush is for every woman who is her own stylist.
In partnership with Suditi Industries, Nush will be available at Shoppers Stop in the large format stores, online exclusively on Myntra, and across various shop-in-shop outlets across India. Inspired by Anushka Sharma’s fashion sense and launched with a firm focus of instilling everyday fashion for everyday women, Nush establishes Anushka Sharma’s position as a one of her kind entrepreneur.The product line for Anushka’s brand includes denims, jackets, dresses and tees. As a part of her Autumn/Winter collection, Sharma has launched 160 pieces, which will be available on some online stores and retail outlets across India. The clothing line will range from Rs 699 (approx $12) to RS 3,999 (approx $75).